Awarded by Mediastar with the first position in the ranking, MyVaraschin is the reference app for all collections of products from the internationally renowned company Varaschin, known for creating outdoor furniture solutions.
Mediastars, the Technical Advertising Award, is a national event of reference in the advertising landscape that, annually since 1996, rewards the best communication projects highlighting the professionalism of those operating in the sector.
In the 2022 edition, MyVaraschin achieved the highest recognition with first and second place in the product category and the special Star for experience design.
Concept and realization of the award-winning app were done by the communication agency Care, in collaboration with the development team at Eye-Tech, successfully impressing the stringent jury of the Mediastars competition.
MyVaraschin stood out – in addition to significant features – for its user-friendly simplicity, allowing users to customize various models from the Varaschin collections and view them in an highly innovative way thanks to augmented reality support.
The MyVaraschin project also includes an advanced web configurator, where users can test their creativity by configuring their favorite Varaschin product with fabrics and materials offered by different collections.
The MyVaraschin app is available for Android and iOS smartphones and can be downloaded from Google Play and App Store. MyVaraschin web can be accessed directly on the website varaschin.it.
