The development of web apps and mobile apps involves creating applications to provide engaging user experiences. Web apps are accessible through browsers, offering usage flexibility on various devices, while mobile apps are specific to smartphones and tablets, leveraging hardware and operating system features. Both require a targeted development approach, ensuring usability and compatibility to ensure a quality user experience.

SEO (Search Engine Optimization) is the process of optimizing a website to improve its organic search engine rankings, enhancing online visibility. SEM (Search Engine Marketing) includes online paid advertising strategies, such as Google Ads, to promote a website through sponsored ads in search engine results, ensuring immediate visibility. Both are essential for online success.

Web Analytics refers to the process of collecting, analyzing, and interpreting data related to user behavior on a website. This practice provides valuable insights into site performance, including traffic data, conversions, user engagement, and more. Through the use of specific tools and metrics, Web Analytics helps businesses make informed decisions to optimize their website and online marketing strategies, enhancing user experience and achieving business goals.

Digital marketing is the strategy of promoting products or services through digital channels such as the web, social media, and online advertising. This practice aims to reach a specific audience in a measurable and targeted manner, using tactics such as search engine optimization, content marketing, and paid advertising. Digital marketing is crucial for the online success of businesses, enabling increased visibility and audience engagement.